Agritainment: Consider This

Agritainment: Consider This

October 19, 2021

It’s that time of year - the leaves are changing, it’s time to go pumpkin picking, grab an apple cider, and traipse through a corn maze.  

As a farm owner, you know farming has evolved over the years. Using your land for other purposes than your typical farming practices may be something you have considered or is something you are already doing.  You may find yourself using your land for “Agritainment” this time of the year. 

Agritainment is now a multi-billion dollar a year industry and growing.

Not familiar with the term? 

Agritainment is designed to draw locals into various attractions on your farm. Think hayrides, petting zoos, pumpkin picking, corn mazes – if you are hosting any of these events on your farm this is Agritainment.

People may come from surrounding areas and even out of state to visit your farm. These events can have great revenue-generating potential but opening your farm to the public also opens more liability. 

What To Consider 

Opening up your farm in this capacity can raise a different level of liability. 

If you are considering an agritainment enterprise who should first check that your land conforms to your local zoning regulations. 

You may also need to contact your tax assessor. If your farm is enrolled in a program that lowers your taxes if you keep it for agriculture use, creating an agritainment enterprise may jeopardize that savings. 

Lastly, General Liability Agritainment Classification is needed to protect you in the event of a guest’s injury or property damage during an event. Without this, there is a chance you are not covered in this situation. Check with your insurance agent to make sure you have appropriate coverage.

Are you interested in Agriculture Insurance? We have a dedicated agriculture team that is here to help you move forward with confidence. Reach out to Danny Harne or Ryan Wiles today.